Restore Hyper Wellness Announces New Additions To Leadership Team

Christina Bates
Christina Bates
2 minute read
October 24, 2023
Restore Hyper Wellness Studio
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New Chief Operations Officer, VP of Marketing, and VP of Franchise Performance Join Restore 


Austin, Texas—October 24, 2023—Restore Hyper Wellness, the nation’s largest provider of science-backed, personalized therapies with 225+ locations, today announced a significant expansion of the company’s Leadership Team.

Restore’s CEO, Steve Welch, is excited to share the new executives who have been added to Restore to help lead strategic planning and implementation of the company’s Operations, Marketing and Franchise Performance initiatives:

Benton Smith has joined Restore as Chief Operations Officer. Mr. Smith is the former CEO of CardMyYard and previously served as the VP of Operations for Anytime Fitness, The Cookie Place, and Cinnabon, with additional franchise leadership for Jamba Juice and Caribou Coffee. 

“Using my 30 years of franchise experience to help lead operations for world-class franchise organizations, I am committed to bringing proven health and wellness solutions to every community using strategic initiatives," Benton Smith stated. 

Howard Schaffer has accepted the position of Vice President of Marketing. Formerly the Chief Marketing Officer of Camp Gladiator, Mr. Schaffer brings over 15 years of digital marketing experience and has served in leadership positions at several startups throughout his 20+ year career.

“I am honored to lead and grow Restore's Marketing Team. Our commitment to delivering results to our Franchise partners has never been higher, and our methods have never been more dialed in. We’re digging into the data to deliver the most effective solutions to help our Franchise system grow their businesses," Mr. Schaffer stated.

 John Paul (JP) Vaith has been named Restore’s Vice President of Franchise Performance. Before joining Restore, Mr. Vaith served as the Director of Franchise Support for Anytime Fitness. Mr. Vaith is a Certified Franchise Executive, the gold standard in franchise development. 

“Restore not only empowers clients to live better, healthier lives using science-backed therapies, we also provide an opportunity for business ownership that enables passionate people to bring these opportunities to their local communities,” said JP Vaith. “I’m excited to work with this great team of leaders and contribute to the company’s continued growth and success.”

Steve Welch shared, “Each of our new executives is a seasoned, resourceful leader with years of proven success. I’m elated to welcome each of them to Restore—where together, we’ll strengthen and expand Restore’s market-leading position as America’s largest direct-to-consumer proactive health and wellness company.”

About Restore Hyper Wellness:

Launched in Austin, Texas in 2015, Restore is the award-winning creator of an innovative new category of care—Hyper Wellness®. Restore delivers expert guidance and an extensive array of cutting-edge wellness therapies integrated under one roof, including Cryotherapy, Red Light Therapy, Infrared Sauna, Compression, IV Drip Therapy, Intramuscular (IM) Shots, Mild Hyperbaric Oxygen Therapy, Cryoskin, Hydrafacial™, and Circadia® Oxygen Facial. Restore is expanding the limits of personal health and performance, to help people do more of what they love through personalized, science-backed therapies.

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